Christmas shopping in the United States usually begins after Thanksgiving. Thanksgiving Day falls on the fourth Thursday of November each year, so it is the second day of the first shopping day for Americans. On this day, shopping malls in the United States will launch a large number of discounts and promotions to carry out the last large-scale promotion at the end of the year.

In order to celebrate the anniversary of the membership, Amazon generally launched the Amazon member shopping promotion Prime Day in July every year, providing Prime members of certain countries with promotional, instant kill, discount activities and discount power