Buy now Pay later plays a bigger role on Prime Day
time2022/07/01
- In order to celebrate the anniversary of the membership, Amazon generally launched the Amazon member shopping promotion Prime Day in July every year, providing Prime members of certain countries with promotional, instant kill, discount activities and discount power
According to Adobe, on the first day of sales, 6.4% of all orders were completed through the Buy Now Pay later (BNPL) service. These orders brought in $461 million in revenue, up 19.5% from the first day of sales in 2022. On July 12, BNPL accounted for 6.6 percent of online orders and revenue of $466 million, up 21 percent year-on-year. Both days, BNPL was used in 6.5% of orders, generating $927 million in revenue compared to 2022